CinemaCon 2025 began its showcase of major studio titles on April 1 in Las Vegas, bringing filmmakers, exhibitors, and Hollywood talent together inside Caesars Palace for the annual State of the Industry presentations. Among the standout attendees was Ana de Armas, who appeared on behalf of Lionsgate to preview her upcoming action thriller Ballerina, a new entry in the expanding John Wick universe.
De Armas arrived in a sparkly, striped power suit that fused glamour with a sharp contemporary edge. Paired with pointed-toe heels, the look immediately drew attention from fashion outlets covering the convention and reinforced her dual presence as both a rising action star and a reliable style figure on the promotional circuit. The tailored silhouette and sleek finish contributed to one of the day’s most photographed red-carpet moments.
Earlier in the day, de Armas was also seen in a second CinemaCon look, emphasizing the event’s growing role as a fashion stage as much as an industry platform. Multiple wardrobe changes have become increasingly common among celebrity attendees during the convention week, and de Armas’ participation signaled her awareness of the marketing spotlight that CinemaCon now commands.
Onstage during the Lionsgate presentation, exclusive footage from Ballerina offered the convention audience a first look at the film’s choreography-heavy action sequences and world-building. De Armas spoke about her role as assassin Eve Macarro and discussed the physical training process behind the performance, a detail that resonated with exhibitors already familiar with the stunt-driven reputation of the John Wick franchise.
The footage screening produced immediate enthusiasm from attendees, who responded to the franchise’s expansion with confidence and curiosity. With Ballerina positioned as a key release on Lionsgate’s summer calendar, de Armas’ CinemaCon appearance served as both a promotional anchor and a strategic reminder of the studio’s investment in theatrical exhibition.