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From Rookie to Star: How IVE’s Leeseo Is Carving Her Own Path in K-Pop

From Rookie to Star: How IVE's Leeseo Is Carving Her Own Path in K-Pop

Leeseo: IVE’s Rising Star

Leeseo (born Lee Hyun-seo) has rapidly emerged as a standout star in the K-pop landscape as the youngest member of the hugely successful girl group IVE. Since her debut in 2021, she has captivated audiences not only with her group activities but also with her growing portfolio of solo projects, proving herself to be a multi-talented and confident performer.

Here is a comprehensive overview of Leeseo’s profile.

CategoryDetails
Stage NameLeeseo (이서)
Birth NameLee Hyun-seo (이현서)
BirthdayFebruary 21, 2007
NationalitySouth Korean
GroupIVE (Youngest Member)
AgencyStarship Entertainment
MBTIESTP (previously ENFP)

Career Journey

Leeseo’s path to stardom began early. Even in elementary school, she was part of SM Entertainment’s Kids Model First Generation. She was later street-cast by Starship Entertainment in 2019 while shopping with her parents. After a two-year training period, she was revealed as the sixth and final member of IVE in November 2021 and debuted with the group on December 1 the same year.

Beyond her group’s activities, Leeseo has successfully carved out her own space in the industry:

  • Solo OST: In February 2024, she released the song “May Lily,” an original soundtrack for the Naver Webtoon I’m the Queen in This Life.
  • Music Show MC: In April 2024, she took on the role of an MC for SBS’s popular music program Inkigayo. As of 2025, she continues this role alongside TWS’s Shinyu and &TEAM’s EJ.
  • Collaborations: She participated in the digital single “Blue & Black” in 2022, a collaboration between artists from Starship Entertainment as part of a project with Pepsi.

Personal Life and Fun Facts

Leeseo is known for her bright, energetic, and positive personality, often using the phrase “I like it!” and is considered the mood-maker of IVE.

  • Education: She attended Seoul Jamwon Elementary School and Bangbae Middle School. She is currently enrolled in the Broadcasting and Entertainment department at the prestigious Hanlim Arts School.
  • Family: She has one younger sister, born in 2011.
  • Hobbies and Talents: Her hobbies include playing the piano, watching dramas, and collecting perfumes. She is a skilled swimmer and is very good at putting in contact lenses.
  • Favorites: She loves cake, smoothies, and deep R&B music. Her favorite season is winter, and her favorite IVE song is “ELEVEN”.
  • Fun Facts: She is a fan of the girl group aespa, with Karina as her favorite member. She used to eat something sour to practice winking and her first purchase with her paycheck was coffee capsules for her parents.

Brand and Public Profile

Leeseo’s fresh and vibrant image has made her a sought-after personality for brands. Her endorsements and public engagements highlight her influence.

  • Brand Endorsements: She has been a brand ambassador for The North Face Korea since 2023 and for the Korean beauty brand The Saem since 2025.
  • Public Presence: She made a notable appearance on the show “Lee Mujin Service,” where she was praised for her live vocals. A photo set of hers for Inkigayo is also reported to be the most-viewed picture of all time on the SBS Play Inkigayo page.

Leeseo has successfully grown from a rookie idol into a respected artist in her own right. As she continues her activities with IVE and expands her solo work, she remains a captivating and beloved figure in K-pop, with a future full of potential.

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