Sydney Sweeney is making waves once again, this time with a fresh campaign video for her collaboration with swimwear label Frankies Bikinis.
The Euphoria actress, 25 at the time of the campaign, captured attention in a newly released social media clip showcasing pieces from the collection ahead of its launch.
In the promotional video, Sydney modeled a black-and-beige lace bikini, embracing a romantic yet fashion-forward aesthetic that reflected the dreamy tone of the collaboration. Styled with layered accessories, including a pearl necklace and a pink cross pendant, the actress leaned into the soft, feminine vibe that defined the collection.
The campaign also featured Sydney in a dark blue lingerie-inspired set paired with black thigh-high stockings, filmed within a cozy bedroom setting that enhanced the collection’s vintage and romantic mood.
The collaboration marked a personal milestone for Sydney, who has spoken openly about her love of swimwear and connection to water growing up.
“I grew up on the water, always running around in a bikini. If I wasn’t swimming in the lake or the ocean, I was skiing or attempting to surf,” Sydney told Elle while discussing the partnership.
She added that the collaboration felt deeply personal, saying, “There was always a part of me that wanted to create something that truly felt like me, and with Francesca Aiello and her incredible company, we really created something special.”
Frankies Bikinis founder Francesca Aiello described the collection as being inspired by “the girl who follows her heart,” highlighting Sydney’s femininity and romantic energy as key influences behind the designs.
Sydney also revealed that she had long admired the brand, even wearing Frankies Bikinis pieces while portraying Cassie Howard on HBO’s Euphoria. After meeting Aiello in Venice, the pair quickly connected and began developing ideas for the collection through mood boards and creative planning.
The campaign followed another standout moment for Sydney, who had recently attracted attention in a white two-piece look from the same collaboration, drawing comparisons to bridal-inspired fashion.
Beyond the glamour of the campaign, Sydney has also spoken candidly about her relationship with body confidence, previously sharing that she struggled with feeling self-conscious while growing up.
“I never wanted to change in the locker room. I think that I put on this weird persona other people had of me because of my body,” she recalled.